As fashion trends continue to evolve and consumers increasingly seek personalized accessories, the 3rd Shanghai International Fashion Jewelry Expo (FJE Shanghai 2027) is set to take place from March 22–24, 2027, at the Shanghai World Expo Exhibition & Convention Center (SWEECC).

The exhibition is jointly organized and supported by multiple industry organizations, including the Shanghai Jewelry Design Association, Guangdong Fashion Jewelry & Accessories Association, Dongguan Hardware Jewelry Industry Association, Qingdao Fashion Jewelry Industry Association, Yiwu Jewelry Accessories Industry Association, Wuzhou Jewelry Industry Association, Shanwei Gold, Silver & Jewelry Industry Association, and Shanghai Gehua Exhibition Service Co., Ltd.

From Shanghai to Guangzhou: Building a Two-City Exhibition Network

Originating in Shanghai, the FJE Fashion Jewelry Expo series has developed over the past three years into a biannual exhibition platform, with events held in Shanghai and Guangzhou during the first and second halves of each year, respectively.

The recently concluded FJE Guangzhou 2026 marked a successful debut in South China. Covering 8,000 square meters, the two-day exhibition brought together 165 exhibitors and welcomed 8,128 professional visitors, approximately 5% of whom were international buyers.

As the inaugural Guangzhou edition, the exhibition received strong support and recognition from industry stakeholders.

One Exhibition, Two Cities: Complementary Strengths and Market Opportunities

The "One Exhibition, Two Cities" strategy is designed to better serve the evolving needs of the fashion jewelry industry by leveraging the distinct advantages of Shanghai and Guangzhou.

1. Complementary geographic coverage

FJE Guangzhou focuses on South China, drawing on the region's globally competitive fashion jewelry manufacturing clusters and extensive production and distribution networks.

FJE Shanghai, meanwhile, serves East China, connecting exhibitors with the Yangtze River Delta's substantial consumer market and major international trade hubs.

2. Distinct professional buyer profiles

FJE Guangzhou attracts a relatively higher proportion of cross-border e-commerce businesses and distributors specializing in fashion jewelry and related products.

FJE Shanghai provides a key platform for connecting with brands, importers and exporters, and professional buyers across different retail channels.

3. Different product focuses and broader sourcing opportunities

FJE Guangzhou highlights the full fashion jewelry supply chain, bringing together finished products, components, manufacturing resources, and supporting services.

FJE Shanghai will be held concurrently with the 9th Shanghai International Hats, Scarves & Gloves Expo and the 21st Shanghai International Hosiery Purchasing Expo.

Together, these exhibitions will offer a larger exhibition scale and a more diverse product selection, enabling buyers to source fashion jewelry and complementary fashion accessories in one location.

In addition, related sourcing sectors—including gifts, toys, pet products, and e-commerce—are supported by different industrial clusters across the two regions. The dual-city strategy allows FJE to reach these regional purchasing markets more effectively and comprehensively.

FJE Shanghai 2027 Gains Strong Exhibitor Support

Since exhibitor recruitment began, FJE Shanghai 2027 has received positive responses from companies across China and overseas.

Confirmed exhibitors to date include:

Anna Jewelry (Russia), M.E Jewelry (Spain), Karuisi Jewelry, Shuaiwei Stainless Steel Jewelry, Mingsheng Titanium Steel Jewelry, Lihao Watches & Jewelry, Fengteng Jewelry, Zhongmei Jewelry, Zhuoyou Jewelry, Miaohong Jewelry, Weifei Jewelry, Tianji Jewelry, Yinghe Jewelry, Duowei Jewelry, Qingyan Jewelry, Yixing Jewelry, Jinrui Jewelry, Jianai Jewelry, Xindingtai Jewelry, Mukai Jewelry, Youxinyi Jewelry, Zuanduoduo Jewelry, Chenfei Ribbon, Fengge Technology, Yifa Packaging, Bangdi Packaging, Xiuniang Culture, and Chenxuge.

*Exhibitors are listed in no particular order.

The exhibition will showcase a comprehensive range of products and services across the fashion jewelry supply chain, including fashion jewelry, original designer jewelry, beaded jewelry and bracelets, hair accessories, jewelry components, packaging and display solutions, traditional handicrafts and intangible cultural heritage products, as well as manufacturing machinery, equipment, and instruments.

March 22–24, 2027 | Shanghai World Expo Exhibition & Convention Center

FJE Shanghai 2027 looks forward to welcoming industry professionals from around the world to one of the year's first major sourcing and business networking events for the fashion jewelry industry.